Free Online Tv Games To Play! Blockbuster, Inc., features a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they can; but they are able to only take action in Blockbuster stores.
The move, announced yesterday, is part of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to avoid Internet-based rival Netflix from enroaching on its business, has seemed to be fighting a losing battle. As consumers gone to live in renting movies from the Internet and achieving them delivered inside the mail, Blockbuster was made to close many of its brick-and-mortar stores. However, even its online rental branch, which has been meant to take on Netflix alone turf, never became as big and profitable because the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster is going to be setting up kiosks in the select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, needless to say, is consumers should never only own an Archos-manufacturerd portable movie player, but will also still ought to drive to your physical Blockbuster location.
This seems counter-intuitive when compared with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a film, and possess it brought to their door (often through the next day). Blockbuster's move can be hardly revolutionary when compared with initiatives by Netflix to allow customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies could be searched, rented and watched in a few minutes just by employing a wireless Internet connection as well as the Apple TV hardware connected for their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies are already offering video when needed for years.
With such competition, it is hard to realise why consumers will need to drive to some neighborhood Blockbuster in order to download a motion picture onto a movie player that they're going to have to buy independently.
One way Blockbuster will make this plan easier is if they opened the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose a kiosk that permit you to plug your iPod into and download a film immediately might have potential. At the same time, Apple has long offered the service through iTunes from your comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving on their neighborhood Blockbuster store instead of using Netflix, Apple, or the host of other alternatives. Blockbuster obviously has a long way to visit beat Netflix inside movie rental business.
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