Christian Family Movie Guide! Blockbuster, Inc., carries a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they could; but they're able to only do it in Blockbuster stores.
The move, announced yesterday, is part of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to prevent Internet-based rival Netflix from enroaching on its share of the market, has were fighting a losing battle. As consumers transferred to renting movies from the Internet and having them delivered inside the mail, Blockbuster was expected to close many of its brick-and-mortar stores. However, even its online rental branch, which has been meant to take on Netflix alone turf, never became as big and profitable since the retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will probably be setting up kiosks inside a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, of course, is that consumers must not only own an Archos-manufacturerd portable movie player, and can also still have to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a motion picture, and possess it delivered to their door (often by the next day). Blockbuster's move is also hardly revolutionary in comparison with initiatives by Netflix permit customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by employing a wireless Internet connection and also the Apple TV hardware connected to their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are already offering video at will for years.
With such competition, it is hard to realise why consumers will want to drive with a neighborhood Blockbuster merely to download a film onto a show player that they'll have to buy automatically.
One way Blockbuster may make this plan more lucrative is if they opened up the movie download kiosks to more portable movie players than Archos-manufactured devices. One can that is amazing a kiosk that allow you to plug your iPod into and download a show immediately would have potential. At the same time, Apple has long offered this service through iTunes from the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving with their neighborhood Blockbuster store rather than using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously features a long way to venture to beat Netflix inside the movie rental business.
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